Easy SEO Tips and Tricks

It is vital to ensure that your website is optimised for the search engines, but whilst doing this it is important not to lose sight of just who you are actually seeking to attract - real human beings to buy or inquire about your products and services.
Writing copy that sells
When optimising your site, you should ensure that the content not only includes the keywords of most importance for searches and getting high SERPs, but that it also "sells". Whether this sale is a call to action by

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